Business Concept and Finance Strategy

Regardless of the type of business, always make constant investment in acquiring clients.  Before you protest that the best advertising that is done by word of mouth, let me clarify something: to businesses that are not advertised promoted spend to get customers.  Whether hiring vendors or simply to open their doors to the public, is being invested in promoting business.

Back to the real estate agency.  We said it sold 50 houses, we will assume that all worth the same: 1 million pesos.  Therefore, the month’s sales total was 50 million.  The sales commission is 6%, so the agency received 3 million dollars in commissions.  Of these, 1 million in commissions distributed it to their dealers, 300 thousand spent on advertising, and telephone 100 000 50 000 in income.  Its total cost is 1 million 450 thousand pesos.

If we divide this number by 50 customers, each customer will cost 290 000 pesos to the real estate agency.

In the restaurant the numbers change, but there is always a cost to obtain or retain a customer.

Thus we have our third basic concept.  So what they are these concepts?  Mainly to make informed decisions.  Now you know you have to invest resources for clients, and that investment is constant.

Successful entrepreneurs manage to ease these concepts and value their customers as an asset of great importance in their business, not just lip service to.  Knowing how much it costs to get a customer, shows you how dangerous it is to lose.  It gives new meaning to the hackneyed slogan that reads: “Our customers are the most important thing, because now you know you really are.

Start doing promotions, advertising or sales effort without knowing the value and application of each of these concepts in your business, is as dangerous as a chainsaw to give her Jack “The Ripper.”  But as he himself would say, we split.

And although there are still some outstanding concepts, for today we finished space.  But stay tuned to the ideas, I promise to return.

Enrique Gómez Gordillo has a degree in Communication Sciences from Anahuac University with specialization in Marketing and Sales.  He currently serves as a consultant in sales strategies and direct response marketing for small and medium businesses through conferences, seminars, coaching and consulting.

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